"Target Hits Rock Bottom: Sales Plummet, Layoffs Mount, and Consumer Boycotts Deepen Crisi
Target is facing one of the toughest periods in its history as the retail giant’s financial troubles deepen in 2025. The company's latest quarterly report revealed another drop in sales, marking a streak of declining revenue that has persisted for several years. Target recently cut its full-year profit guidance and announced plans to lay off 1,000 corporate employees as part of aggressive cost-cutting strategies. Despite initiatives to revamp merchandising and improve the shopping experience, the company expects sales to continue declining for the remainder of the year.Several factors contribute to Target's struggles. Consumer boycotts, triggered by the rollback of diversity, equity, and inclusion (DEI) programs, have cost the company over $20 billion in market value and severely reduced foot traffic. Additionally, competition from Amazon, Walmart, and Costco has intensified, while inflation and uncertain economic conditions have dampened consumer spending. Target's CEO Bri...