"Target Hits Rock Bottom: Sales Plummet, Layoffs Mount, and Consumer Boycotts Deepen Crisi

Target is facing one of the toughest periods in its history as the retail giant’s financial troubles deepen in 2025. The company's latest quarterly report revealed another drop in sales, marking a streak of declining revenue that has persisted for several years. Target recently cut its full-year profit guidance and announced plans to lay off 1,000 corporate employees as part of aggressive cost-cutting strategies. Despite initiatives to revamp merchandising and improve the shopping experience, the company expects sales to continue declining for the remainder of the year.Several factors contribute to Target's struggles. Consumer boycotts, triggered by the rollback of diversity, equity, and inclusion (DEI) programs, have cost the company over $20 billion in market value and severely reduced foot traffic. Additionally, competition from Amazon, Walmart, and Costco has intensified, while inflation and uncertain economic conditions have dampened consumer spending. Target's CEO Brian Cornell stepped down in mid-2025 amid the turmoil, underscoring the depth of the crisis

The retailer's stock has plummeted about 30-60% since 2021, reflecting investor concerns about Target's ability to regain relevance and customer loyalty. Sales declines span across categories, notably in home goods and apparel, which historically have driven strong revenue. The company also faces supply chain challenges, tariffs, and higher costs that further press profit margins.In this critical moment, Target is betting on technology and fresh merchandising to reverse its fortunes, but analysts warn that recovery will not be immediate. The holiday season outlook remains weak, a traditionally vital period that could determine whether Target can stabilize or continues its slide. For now, the once-favored big-box retailer appears to be at a crossroads, with significant hurdles ahead to climb out of its current slump�